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Global Media Registry

Joy Prime

Joy Prime is one of the Multi TV channels that broadcasts on digital television. The Multi TV channel is a free-to-air multiple channel digital-direct to home TV service, which belongs to the Multimedia Broadcasting Company Limited. Other channels on Multi TV are Adom TV and Joy News.

Joy Prime has 10.6% audience share among all TV channels in the country, according to Geopoll, a mobile survey platform (January – March 2017). However, the station has a reach of 74% nationwide.

It mainly shows African movies, telenovelas, foreign movies, reality shows, African and Foreign series, lifestyle shows, children’s programmes and live European soccer.

Joy News is owned by the Multimedia Broadcasting Company Limited of which Mr. Kwasi Twum is the majority shareholder at 92.5% while the Ghana Broadcasting Corporation (GBC) owns 7.5% of the remaining shares. Twum served as an Executive Chairman of Ridgecrest Services Ltd. He is an Executive Council Member of the Ghana Employers’ Association (GEA) and a Member of the Board of SOS Children’s Villages, Ghana. GBC is wholly owned by the government of Ghana.

Joy Prime was set up in 2009 by the Multimedia Broadcasting Company Limited. Multimedia Broadcasting Company Limited started its operation in 1995 with a radio station called Joy FM broadcasting from Accra. Over the past two decades, then it has grown to become a conglomerate operating other media outlets such as Adom FM, Hitz FM, Asempa FM, Nhyira FM, Luv FM, myjoyonline, etc.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

Free-to-air satellite channel

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Multimedia Broadcasting Limited

Ghana Broadcasting Corporation


Ownership Structure

Joy Prime is broadcasted on Multi TV which belongs to the Multimedia Broadcasting Company Limited. Kwesi Twum is majority shareholder (92.5%) and state-owned Ghana Broadcasting Corporation a minority shareholder (7.5%). There was a spelling mistake in the available profile at the Registrar General's Department "Multimesia Broadcasting Limited". According to online information, Multimedia Broadcasting Limited belongs to Multimedia Group Limited. However, no profile was available for Multimedia Group Ltd. at the Registrar General's Department.

Voting Rights

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Individual Owner

Media Companies / Groups

General Information

Founding Year



George Kwesi Twum

Affiliated Interests Founder

Kwasi Twum founded Joy FM, the first private radio station in Ghana, and he has built a media empire, running Multimedia Group Limited. He is also Executive Council Member of the Ghana Employers’ Association (GEA).


George Kwesi Twum

Affiliated Interests Ceo

see above


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Affiliated Interests Editor-In-Chief

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Other Important People

David Anaglate

Affiliated Interests other important people

Director of Multimedia Broadcasting Limited


Multimedia Company Ltd.;355 Faanofa Street, KokomlemleP.O.Box GP 17202, Accra

Financial Information

Revenue (in Mill. $)

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Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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