Peace FM
Peace FM is a private radio station in the Greater Accra Region that ultimately is run by the Despite Group of Companies.
It is one of the leading radio stations in the country as it ranked first nationwide, with an audience share at 9.7%. Based on the same survey by GeoPoll for the first quarter of 2017, Peace FM is also placed first in the Greater Accra Region with an audience share at 14,7%, and popular in the Eastern (19.2%) and the Central (14.90%) Region. The audience uses Peace FM to get informed: During the Election Day in 2016 for example, Peace FM had the highest listenership peaking at 870,000 viewers from 6-8am.
The station delivers services and programmes to platforms ranging from news, online radio and audio under its corporate brand, ‘Obiara Se Eye’ - Everyone Says It Is Good. Thus - more than just a traditional broadcaster - Peace FM is today evolving into a content company that produces local, national and international news, sports, business, current affairs, information and much more. The station’s contribution to national development has been acclaimed resulting in several awards: Peace FM was for example adjudged Radio Station of the Year 2006 and it also got awards for its morning show, Kokrokoo, hosted by Kwami Sefa Kayi.
The radio station is registered to Despite Music Productions Limited. Despite Music Productions Limited again belongs to Despite Group of Companies under which Hello FM, Okay FM as well as a TV station, UTV operates. The official profile at the Registrar General’s Department shows that Osei Kwame - one of the most successful and richest businessmen in Ghana - owns 100 % of the shares of Despite. Peace FM was said to be a dream of Mr Osei Kwame, which became a reality on May 25, 1999 with the objective of demonstrating support for the local music industry which was on a rapid decline then, put Ghanaian culture above all else. Thus most of the programmes on the station are broadcast predominantly in Twi.
The non-media businesses of the Despite Group of Companies include salt mining, food processing, savings and loans among others.
Audience Share
9.7%
Ownership Type
private
Geographic Coverage
national
Content Type
free content
Media Companies / Groups
Despite Group of Companies
Ownership Structure
There is a profile available at the Registrar General's Departent. Peace FM is operated by Despite Music Productions Limited which belongs to Despite Group of Companies. The Group is wholly-owned by Osei Kwame.
Voting Rights
Missing Data
Individual Owner
General Information
Founding Year
1998
Founder
Dr. Osei Kwame
Affiliated Interests Founder
Dr. Kwame is a media entrepreneur with a chain of media outlets in the name of Despite Group of Companies and through a daughter company, U2 Company Limited. He also operates companies in the food business.
Ceo
Dr. Osei Kwame
Affiliated Interests Ceo
see above
Editor-In-Chief
Missing Data
Affiliated Interests Editor-In-Chief
Missing Data
Other Important People
Kennedy Osei
Affiliated Interests other important people
Kennedy 'Ken' Osei is the General Manager of the Despite Group of Companies, which owns Peace FM, OKAY FM, and Neat FM in Accra, Hello FM in Kumasi, and United Television (UTV). He is the eldest of the children of Dr. Kwame, owner and CEO of the company.
Contact
Despite Music Production Ltd. ;Box 17470, Accra; Tel.: 0302-406767/406669;Fax: 0302 406531;E-Mail: Peacefm@idngh.com
Financial Information
Revenue (in Mill. $)
Missing Data
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Meta Data
GeoPoll. Radio Audience Share (Jan-March 2017).
Registrar General (1997-05-15). Despite Company Limited – C-74,775. Accessed in May 2017. Available upon request.
Registrar General (1995-10-25). Despite Music Productions - BNC- 45 2188. Accessed in May 2017. Available upon request.