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Global Media Registry

New Crusading Guide

The New Crusading is a private investigative and political newspaper. The paper has gained prominence within the media space partly because of the popularity of its managing editor and the paper’s editor-in-chief. The managing editor of the newspaper, Abdul Malik Kweku Baako, is a renowned journalist. The editor-in-chief of the newspaper, Anas Aremeyaw Anas is a house hold name in the field of investigative journalism.

Geopoll, one of the world’s largest mobile survey platform, pegs the newspaper’s audience share at 1.1% (January – March 2017), just placing the newspaper in the Top Ten. Its average readership based on this market report lays at 73,000.

The New Crusading Guide covers a wide range of stories but political news in the paper is dominant. Other issues covered in the newspaper include sports, arts and culture, regional and international news and environmental news.

The New Crusading Guide is published by Kweku Baako Media Limited, on which no public records can be found at the Registrar General's Department. Kweku Baako Media Limited is – based on news reports – owned by Abdul Malik and Kweku Baako Jnr.

Kweku Baako Jnr. is an awarded journalist, the New Crusading Guide’s editor-in-chief and active political commentator on several other media platforms. Kweku Baako Jnr. is said to be a critic of the former government of the Nation Democratic Congress (NDC) and describes Nana Akufo-Addo – the current NPP-President – as a “good friend”. In 2016, he was voted as the 45th most influential person in the country by the general public.

Key facts

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Geographic Coverage


Content Type

Paid content

Data Unavailable

ownership data is not publicly available, company/channel denies the release of information or does not respond, no public record exists

1 ♥

Media Companies / Groups

Kweku Baako Media Limited


Ownership Structure

There was no profile available at Registrar General's Department, it remains unclear if Kweeku Baaku Media Limited is registered as a company at all (not necessary for operating a print outlet). But there are online sources that provide information on ownership. According to these information The New Crusading Guide is owned by Kweku Baako Media Limited whose founder and CEO is Abdul Malik Kweku Baako Jnr.

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Individual Owner

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General Information

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Abdul Malik Kweku Baako Jnr.

Affiliated Interests Founder

Kweku Baako is the son of the late Kofi Baako, a Minister of State under the Kwame Nkrumah lead Convention People’s Party (CPP) government in 1957.


Abdul Malik Kweku Baako Jnr.

Affiliated Interests Ceo

see above


Anas Aremeyaw Anas

Affiliated Interests Editor-In-Chief

Anas is one of Ghana's leading investigative journalists with high profile cases including expose on bribery and corruption in Ghana's Judiciary service. His works also span beyond the boundaries of the country to other neighbouring countries in the sub-Saharan region.


Kweku Baako Media Limited;

Financial Information

Revenue (in Mill. $)

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Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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Further Information

Meta Data

Audience share from GeoPoll Report about National Readership (Jan.-March 2017).
No public profile was available at the Registrar General’s Department.

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