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Adom TV

Adom TV is one of the Multi TV channels that broadcasts on digital television since 2009. Multi TV belongs to the Multimedia Broadcasting Company Limited, an indigenous Ghanaian Company that also manages a range of other media outlets.

Adom TV has the highest audience share (18.4%) among all TV channels in the country according to Geopoll (Jan – March 2017). On December 7, 2016, the day Ghanaians went into the most recent Presidential elections, Adom TV commanded the highest audiences with over 1.2 Mio respondents saying they had watched the station at 20:30 hrs.

Besides political news, the station broadcasts diverse programmes from musical variety shows, infotainment, entertainment, religious broadcasts and sports.

Adom TV is owned by the Multimedia Broadcasting Company Limited of which Mr. Kwasi Twum is the majority shareholder with 92.5%. While the Ghana Broadcasting Corporation (GBC) owns 7.5% of the remaining shares. Twum served as an Executive Chairman of Ridgecrest Services Ltd. He is an Executive Council Member of the Ghana Employers’ Association (GEA) and a Member of the Board of SOS Children’s Villages, Ghana. GBC is wholly owned by the government of Ghana.

The Multimedia Broadcasting Company Limited started its operation in 1995 with a radio station called Joy FM broadcasting from Accra. Over the past two decades, the Multimedia Broadcasting Company Limited has grown to become a conglomerate operating other media outlets such as Adom FM, Hitz FM, Asempa FM, Nhyira FM, Luv FM, myjoyonline, etc.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

Free-to-air satellite channel

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Multimedia Broadcasting Limited

Ghana Broadcasting Corporation


Ownership Structure

Adom TV is broadcasted on Multi TV which belongs to the Multimedia Broadcasting Company Limited. Kwesi Twum is majority shareholder (92.5%) and state-owned Ghana Broadcasting Corporation a minority shareholder (7.5%). There was a spelling mistake in the available profile at the Registrar General's Department "Multimesia Broadcasting Limited". According to online information, Multimedia Broadcasting Limited belongs to Multimedia Group Limited. However, no profile was available for Multimedia Group Ltd. at the Registrar General's Department.

Voting Rights

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Individual Owner

Media Companies / Groups

General Information

Founding Year



George Kwasi Twum

Affiliated Interests Founder

Kwasi Twum founded Joy FM, the first private radio station in Ghana, and he has built a media empire, running Multimedia Group Limited. He is also Executive Council Member of the Ghana Employers’ Association (GEA).


George Kwasi Twum

Affiliated Interests Ceo

see above


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Affiliated Interests Editor-In-Chief

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Other Important People

David Anaglate

Affiliated Interests other important people

Director of Multimedia Broadcasting Limited


Multimedia Company Ltd.;355 Faanofa Street, Kokomlemle;P.O.Box GP 17202, Accra

Financial Information

Revenue (in Mill. $)

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Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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